Choose the right moment
Make sure you both have time and space to talk.
Britain’s gone quiet. Let’s change that.
Phone calls are on the decline, with 51% of Brits even feeling anxious about making them. But research shows that phone calls are proven to lower stress, boost mood, and build stronger connections.
So, we’ve teamed up with Mental Health UK to get the nation reconnecting through the power of voice...
Did you know...
21 days of catching up – #MakeItACall
There's always someone we keep meaning to call. The old school friend, the gran who always picks up, the mate you only ever message. Over the next 21 days, let's actually ring them. Here's how:
- Start with one name. Choose someone you haven't properly spoken to in a while.
- Call instead of texting. One call a day for 21 days. Short and sweet still counts.
- Pass it on. Share your progress on Instagram with #MakeItACall, tag @idmobileuk and nominate a friend to join in.
Watch our video and see how Brits around the country took on our challenge.
Watch video
Why mental health is important to us.
“Keeping you connected is what we do best at iD Mobile. But we know that means more than just signal and data. We’re on our phones more than ever, yet many of us are missing out on the deeper connection that comes from a real conversation.
Studies highlight the incredible impact hearing a voice can have on our mental health, so we’re inviting you to 'Make It a Call' instead of just sending a text. Alongside our friends and partners at Mental Health UK, we hope this campaign and long-term partnership can help us all feel a little more connected every day.”
Rohit Vedi - Managing Director
Support a great cause!
As part of our ‘Make it a Call’ campaign, we'll be making a financial contribution to Mental Health UK, which helps fund:
- Advice and information services via phone, web-chat and online resources
- Local community support groups for open, peer-to-peer connection
- Specialist one-to-one guidance for mental health and financial wellbeing
- Programmes for young people (14–18), including Bloom, Your Resilience and Me & Money
Why not show your support and donate to Mental Health UK, today!
DonateSupport for making calls.
Feeling unsure about calling? That’s normal. Here are simple ways to make it easier:
Ask open questions
Try: “How have you really been lately?”
Listen without fixing
You don’t need all the answers - just being there matters.
Lead with empathy
Focus on understanding, rather than solving.
Keep it simple
A short call is better than no call at all.
Additional resources:
Discover more about our campaign or find support for yourself or someone you care about, by browsing our curated collection of wellbeing resources.
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