Privacy and Cookies

How iD use your personal information

Privacy Policy Summary

At iD we’re committed to protecting and respecting your privacy.

This summary, together with our full terms and conditions (which can be found at sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the "Act"), the data controller is The Carphone Warehouse Limited, 1 Portal Way, London, W3 6RS. The Carphone Warehouse Limited is a group company of Dixons Carphone PLC (company number 0214673 - same address applies).

Information we may collect from you

We may collect and process the following data about you:

  • Information that you provide to us in your dealings with us. This includes information provided at the time of registering to use our site, 'iD Account’ or our mobile app, or when subscribing to our services or requesting further services and/or information from us. This may include your name, email address, contact address, phone number(s), the details of any orders you place with us, and any additional information you provide.
  • We may also ask you for information when you enter a competition or promotion sponsored by us, and when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • Details of transactions you carry out through our site and of the fulfilment of your orders.
  • Details we receive from credit reference and fraud detection agencies.
  • Details of your visits to our site including, but not limited to, traffic data, location data and the resources that you access.

Please see our full terms and conditions at for further details.

IP addresses

We may collect information about your computer or device, including where relevant your IP address, operating system and browser type. This data is processed for the purposes of fraud prevention, for various administrative purposes, such as monitoring the performance of the website, improving the usability, layout and navigation, and may also be used by us to promote certain offers and advertisements according to your general location through the use of cookies (see below for more information on how we do this).


For the same reason, we may obtain information about your general internet usage by using a cookie which is stored on your browser or the hard drive of your computer or device.

Cookies are text files which contain information that is transferred to your computer's hard drive or browser. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate, whereas others are aimed at enhancing and personalising your user experience.

The information gathered by cookies on our site(s) may be used in the following ways:

  • To tailor advertisements or promotions you receive. For example, if you have looked at a specific type of mobile handset, we might use this information to personalise any subsequent advertisements you see. We may also personalise our service based on the type of computer system you use, together with the purchase pattern of other customers who may have looked at similar products to you. We may also provide you with advertisements which may be customised using information such as the search terms you use on our site. For example, if you searched for a specific product or accessed our site via a specific banner ad or search word, we may present you with content and/or offers linked to that banner ad or search word.
  • We may use navigational information about where you go on our site to better understand how our site is used and to ensure that the product offerings that are presented to you are relevant.
  • We do not use any data about where you go, or present you with advertisements outside of our site other than on sites which provide for such use in their respective privacy policies.
  • We may collect information on how frequently you visit the site and the type of products and/or services that you view to enable us to measure the popularity of our sites and our product offerings.

Types of Cookie

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website, remembering how far you are through your pay as you go order, making sure that the website looks consistent or remembering what's in your basket when you're looking to buy that cool new phone. Without these cookies, many of the basic functionalities of our website - the stuff you expect the site to enable you to do like filling in your shopping basket, we simply can't provide.

Tip - these cookies make the basic functions of the website work.

Performance Cookies

These cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and the pages that they don't. This understanding enables us to continually improve the experience we deliver to you (and other visitors like you) so that the site is easy to use and includes content that you find helpful (for instance, performance cookies indicated that users find reviews really helpful and so that gave us confidence that we should provide more reviews on each phone and tablet product page). These cookies don't collect information that identifies a visitor - so we can't identify you individually. All the information these cookies collect is aggregated and therefore anonymous. This information is only used to improve how the website works.

Tip - these cookies collect anonymous information on the pages visited.

Functionality Cookies

These cookies allow the website to remember the choices you make as you browse the site (for instance, your login details to enable you to access the 'iD Account' area). They provide more enhanced and personal features. The information they collect is anonymised and the usage only relates to - they cannot track your browsing activity on other websites once you've departed the site.

Tip - these cookies remember choices you have made to improve your website experience on

Advertising or Targeting Cookies

These cookies are used to deliver adverts more relevant to you and your interests (assumed by analysing your onsite browsing behaviour). They can also provide caps on the number of times you might see an advert - to hopefully stop them becoming annoying and repetitive. These cookies remember that you have visited, track what products you may have looked at, and this information may be shared with our advertising partners. If you see an advert from iD once you have left our site and are browsing other sites on the internet, that magically seems to understand what previously interested you (you looked at a specific smartphone on our website and then see deals for that handset) then this is enabled by targeting cookies.

Tip - these cookies collect information about your browsing habits in order to make advertising more relevant for you.

Cookies used on the iD website and checkout area (

Cookie Name Description/Purpose Typical Content Expiry
PHPSESSID This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. 44p76ou6n876tifse2gbetgv01 30 minutes
basketStartTime Current timestamp when a customer enters the basket area. 1435925771 2 hours
__atuvc This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. 1%7C8 2 years
__cfduid Cookie assoiated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. d6b8b68717426b802aff18c7ef666e3b81417010500 1 year
__utma Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. 1.1752480302.1417165958.1432802568.1433162864.48 2 years from set/update
__utmz Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.|utmccn=(referral)|utmcmd 6 months from set/update
_ga Used to distinguish users in Google Analytics. GA1.2.1668869942.1426254461 2 years
_gat Used to throttle request rate in Google Analytics. 1 10 minutes
__gads Measuring interactions with the ads (Google Adsense) on the site and preventing the same ads from being shown to you too many times. ID=cfea2be86d4ad9cf:T=1420028113:S=ALNI_MaI5ut8TNEgKh3ej6nrCvd11x7Dtw 1 year
affiliatehistory A serialized history of affiliate partner sources to the iD website and/or basket and checkout areas. 30 days
affiliatesource The affiliate partner source for the iD website and/or basket and checkout areas. 30 days
reevoomark_marker Associated with the reviews and ratings services provided by Reevoo. 6166236 5 days
reevoomark_viewed_products Associated with the reviews and ratings services provided by Reevoo. 15653636%3D2462%3D201506251052%3DIPHP64GO 2 weeks
wlcode Set the whitelabel code for the basket and checkout area. idmobile 1 year
_drt_ Used for re-targeting, optimisation, reporting and attribution of online adverts. AFqoUdAIZFZmTOM8_WBwV8NK5T4Ge5jKDt_FkRDRh61sxCw9LEyEAS-Q1ZlH_lkn09nxYzTbHXMsTN6GDn1ZgrN9Jz7MuPunYQ 30 days
id Used for re-targeting, optimisation, reporting and attribution of online adverts. 22e4a0b3190300dc||t=1416996232|et=730|cs=002213fd48320361599f3cbf97 30 days

Cookies used in the iD Account area (

Cookie Name Description/Purpose Typical Content Expiry
COMPANY_ID For associating user to a role 10132 Duration of logged in session
ID For identifying a user 123456a12343ad567dd3841714c7a31343645657773d3d Duration of logged in session
JSESSIONID Session id associated with user 123A04AB1DD2E523434BF618DADEAF82 Duration of logged in session
USER_UUID Unique identifier for a user +bBBuYbsdrYfpiBqPi/dR77iRWzwbkxGZkfYMYYuWH8= Duration of logged in session
COOKIE_SUPPORT Default liferay cookie True 1 year
GUEST_LANGUAGE_ID Default liferay cookie en_US 1 year
_ga Google analytics footer GA1.1.12337702.123466310 2 years

How do I stop cookies being sent or stored on my computer, phone or tablet?

By using this site, you agree to our use of cookies in the manner outlined above.

Please note that it is not a good idea to reject all cookies as this could prevent you from gaining full use of this site, meaning that you may not be able to find and/or buy what you want.

To learn more about cookies click here, or to control or disable them click here.

If you do not wish to receive tailored advertising, you can withdraw this consent at any time by changing your browser settings to reject cookies.

Where we store your personal data

The data that we collect from you may be transferred to and/or stored at a destination outside the European Economic Area ("EEA") such as India or South Africa. It may also be processed by employees operating outside the EEA who work for us or for our suppliers. Such employees maybe engaged in, among other things, the processing of your payment details and the provision of support services. Here we will ensure that we have the necessary contracts and other mechanisms in place to make sure your data continues to be treated in accordance with the provisions of the Act. By submitting your personal data, you agree to this transfer, storing or processing.

All information you provide to us is stored on secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Uses made of the information

We use information held about you in the following ways:

  • To provide you with goods and/or services that you have ordered
  • To prevent and detect fraud or other crimes
  • To check your identity
  • To trace and recover debts
  • For credit and credit related services and to manage your accounts
  • To update our records about you
  • To make credit, fraud and identity checks on you (when applicable)

In addition, Dixons Carphone PLC may use your Personal Information for research and statistical analysis to develop and improve our products and services.

You will also have the opportunity to consent to us contacting you by post, e-mail, phone, SMS or MMS from time to time occasionally about products and services which the Dixons Carphone PLC group of companies and carefully selected third parties believe may be of interest to you. The Dixons Carphone PLC consists of The Carphone Warehouse Limited, together with iD Mobile Limited, DSG Retail Limited, including but not limited to its affiliates and other subsidiary and holding companies, and any subsidiaries of such holding companies whether direct or indirect from time to time., including Best Buy Co. Inc. and its affiliates and subsidiary companies.

If you are an existing customer, we may also contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

Disclosure of your information

There may be circumstances in which we are required to share your data with government bodies or other members of the Dixons Carphone PLC group of Companies.

We may disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; and
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use.

We may also provide information about our dealings with you to credit reference and fraud prevention agencies. For full details about the third parties to which your data may be disclosed and how they may process this data, please see our terms of use at

Access to information (also known as SAR Requests or Subject Access Requests)

The Data Protection Act 1998 (The Act) gives you the right to access personal information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be subject to a fee of £10.

If you would like to access your personal information you should write to us to request this at:

The Data Protection Office
iD Mobile Ltd
Carphone Warehouse Ltd
PO Box 375
SO30 2PU

You should include:

  • Your full name and address
  • Your iD Mobile account number
  • A cheque for £10 made payable to iD Mobile Limited
  • Details of any specific information you require
  • One proof of identity - we can accept only a photocopy of your passport, or your driver’s licence
  • One proof of address - we can accept only a photocopy of a recent credit or debit card statement (transaction history can be blackened out), or a photocopy of a utility bill (gas, electricity, or water) showing the same name and address as on your iD Mobile account. This should be from within the last three months.

We recommend you send your request by Recorded Delivery but this is not compulsory. Please note that we do not accept original documents of identity as we cannot warrant for the safe return of these items. We also do not take or accept online payments for the required £10.00 (cheque payments only).

Once we receive your request, along with everything mentioned above, we'll get back to you within 40 days.

Please note that we cannot process requests for information over the phone - you must follow the process above.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and/or in our terms of use at and, where appropriate, notified to you by e-mail.

Contact & opting out of marketing

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed in writing to The Data Protection Office, iD Mobile Limited, The Carphone Warehouse Limited, PO Box 375, Southampton, SO30 2PU.

If you believe we have incorrect information about you, our customer services team will be happy to help. Please use the contact us page to get in touch and let us know what you would like us to change. This also applies if you would like to opt out of receiving marketing messages.