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This Privacy Policy helps you understand what personal information we collect, why we collect it, what we do with it and the choices you have, including how to access and update information.

Our Policy applies to you if you use our products or services in store, over the phone, online, through our mobile applications or if you use any of our websites or interact with us on social media (our "Services").

Who we are

iD Mobile, is a brand operated by Currys Group Limited (referred to using "we", "us", "our" or the "Company") is a company registered in England and Wales (Company registration number: 00504877) and is part of the Currys group of companies (“Currys Group”). Data previously controlled by iD Mobile Limited is controlled by us. Currys Group is a leading omnichannel retailer of technology products and services operating through 830 stores in 8 countries. We help everyone enjoy amazing technology, however they choose to shop with Us.

Information We Collect

We collect personal information about you when you visit one of our stores, use one of our websites or web or mobile device applications ("Mobile Apps") or if you communicate with us by phone, e-mail and social media. We refer to our websites and Mobile Apps as "Online Services" in this Policy.

The types of personal information we collect includes:

  • Personal details such as your name, address, date of birth, email address, phone number and other contact information.
  • Transaction information, such as the product you purchased, its price, your method of payment and your payment details, which are anonymised as per Payment Card Industry Security Standards (PCI DSS).
  • Information about you, like your employment details, financial position and information taken from identification documents, like your passport or driving licence, when we review your application for a phone contract or loans offered by selected third parties partners and partners.
  • Your account information, such as dates of payments owed and received, the subscription services you use, or any other information related to your account.
  • The phone numbers that you call or send messages to, or the phone numbers that you receive calls and messages from.
  • The date and time of the calls and messages you send or receive through our network, and your location at the time these communications take place.

When you're using our Online Services, the information we collect includes:

  • Account information, like your username, password, and other identifiers or credentials you use to access our Online Services, or to buy our products and services, details of your shopping preferences, such as your favourite brands and products, as well as which of our stores you prefer to shop in.
  • Information that you provide in your dealings with us. This includes when you register to use our Online Services, or when you subscribe to our services or request further services and/or information from us.
  • Details of your visits to one of our websites or in-store WI-FI or App, and the resources that you access. Examples include ads that you click, device information and your location.
  • IP address, type of device you are browsing from and cookie information.

More information is available in our Cookie Policy.

The situations when you provide personal information could include when you:

  • Purchase products at our stores or through our contact centre.
  • Register or use our Online Services.
  • Request to receive marketing or other communications.
  • Use our Wi-Fi networks or other in-store tech.
  • Enter one of our competitions or when you complete one of our customer surveys.
  • Submit information when you're providing feedback or making an enquiry.
  • Use interactive features of our Online Services.

How we use your Information

Data protection law sets out a number of different lawful reasons for which a company may collect and process your personal information. These are:

When we have entered into a contract with you;

Where we have your consent;

When we are legally obligated to;

Where we have determined a legitimate interest that does not impact your rights and freedoms; and

Where it is in your vital interests to.

The table below provides examples of when we might rely on these lawful reasons:

Contract

  • We use your personal information to process your orders and payments or to give you a refund
  • We also enter into a contract with you when you purchase a new mobile phone contract.

Consent

  • We use email and text messages to communicate with you about our products and services, competitions, offers, promotions or special events. For example:
    • To provide a free mobile phone upgrade reminder service to inform you when a product is back in stock
    • To send you a renewal notice
    • To communicate with you about our third-party partners that we believe may interest you
  • To personalise your experience on our Online Services. This could include providing you with interesting, relevant content, or making navigation to our websites easier (more information is available in our Cookie Policy).
  • To enter you into competitions.
  • To record if you have additional needs due to vulnerable circumstances or need extra support when communicating with us.

Legitimate Interest

  • To provide customer support and to respond to, and communicate with you, about your requests.
  • To contact you if we need to obtain or provide additional information in relation to your order or query.
  • To check our records are right and to check every now and then that you're happy and satisfied (e.g. customer surveys).
  • For marketing activities (other than where we rely on your consent), such as marketing permissions captured during the course of a sale and personalising marketing messages through social media and other third party platforms.
  • To send promotional material (e.g. renewals) to you in the post or inform you of our offers by telephone.
  • To comply with a request from a regulatory authority in connection with sending you an annual notification about your contract status, services and tariff options.
  • To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request).
  • To send communications to you about your orders, purchases or accounts and bill you for using our products or services.
  • To let you post on our blogs and interact with us through social media.
  • To ensure a smooth experience on our Online Services, including making sure our websites work correctly (more information is available in our Cookie Policy).
  • To help us understand more about you as a customer, the products and services you use, the way you use them and how you shop across the company, so we can serve you better.
  • Improve the content and appearance of our websites, and to make sure that content is presented in the most effective manner for you.
  • To operate, evaluate and improve our business, including the development of new products and services; to determine the effectiveness of our sales, marketing and advertising; and the analysis and improvement of our products, offers, promotions, and Online Services and other technologies.
  • To show you relevant ads by using information collected from your devices, if you have provided your consent for such collection, including your searches, location, ads that you have seen and personal information that you have given us, such as your age range, gender and topics of interest. Dependant on your Ads Settings, this information informs the ads that you see across your devices. So if you visit our website on your computer at work, you might see ads about our products or services on your phone later that night.
  • To facilitate an omnichannel journey to ensure that you can shop with us in any way that you choose. For example, we may use your information either instore or on a video call with a member of our staff, known as a shoplive call, to register you with an online account or to access your existing online account, in order to provide you with tailored product advice and support.
  • Where you fail to repay what you owe us or return our property, we may need to trace your whereabouts (sometimes using a tracing Agent) in order to recover payment or reclaim property. This might be carried out by a Third Party debt recovery agent on our behalf.
  • To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities.
  • For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access.
  • To ensure the security and safety of our stores via CCTV.
  • To send you claim details as part of fulfilling promotional offers if you have made a qualifying purchase.
  • To help reduce the overall fraud risk for our customers and ensure a duty of care for customers who apply for financial products and services.

Legal obligation

  • To identify you when you contact us.
  • To verify the accuracy of information that we hold about you.
  • To assist HMRC and/or the Police and/or other regulatory bodies in relation to an investigation by a public authority.
  • To complete any requests you make regarding your Data Subject Rights.
  • For financial administration.
  • Where necessary for health and safety purposes.

Vital interest

  • We may need to contact you if there are any urgent safety or product recall notices or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you.

Where we process your information under Legitimate Interest, we will have assessed this processing and balanced it against your rights and freedoms.

More sensitive information

Under data protection law, some personal information is considered more sensitive, including information relating to a person's racial origins, certain beliefs or health conditions. It can also include information relating to criminal activity.

We do not expect to handle any of your more sensitive information unless it becomes relevant in our dealings with you or you volunteer the information. Examples of this might be where you have a vulnerability or health condition which is relevant to our dealings with you; where you are involved in a medical emergency or accident; if the information is relevant to a legal dispute or complaint; or while addressing criminality impacting our business. On the rare occasions we handle more sensitive information, we only do so as allowed by data protection law (for example, where we have your consent, to protect someone's vital interests or to prevent or detect crime) or as required by law.

How we use your information to make automated decisions

We sometimes use systems to make automated decisions based on your personal information or the information we are allowed to collect from others about you or your business (for example where we perform internal fraud checks). This helps us to make sure our decisions are quick, fair, efficient and correct, based on what we know. These automated decisions can affect the products, services or features we may offer you now or in the future, or the price that we charge you for them.

You have rights over automated decisions:

  • Under certain circumstances, you can ask that we do not make our decision based on the automated score alone; and
  • You can object to an automated decision and ask that a person reviews it.

If you want to know more about these rights, please contact us.

How we protect children and customers in vulnerable circumstances?

We understand the importance of protecting those that may be in vulnerable circumstances or who are children, especially when signing up for a new mobile phone contract with us.

Children's information

We do not allow under 18s to sign up for a new mobile phone contract. Our Online Services are aimed at adults, and we do not knowingly collect or expect to collect or store children's information. In the event a child visits our website we ensure the highest privacy by design, including only collecting the minimum information that is necessary.

Customers in vulnerable circumstances

Occasionally, we may need to handle more sensitive information of customers with vulnerabilities or in vulnerable circumstances. This can include, for example, information about medical conditions or symptoms they have. We do this to assist our customers who have a need for additional support. We only collect the minimal amount of information required to achieve this, and only keep it for as long as reasonably necessary.

How we use information for analysis

We analyse customer and transactional information to understand customer attitudes and propensity to act in a certain way in the future. We use algorithms to group customers into segments based on their socio-demographics, frequency of their interaction with iD Mobile, size and type of their purchases, and feedback they provide via surveys.

We analyse customer information to:

  • Build new products and services or modify our services or store environment to better meet customers' expectations.
  • Design and deliver marketing campaigns, product and services recommendations that are relevant to you. This would be based on your past purchases, your online browsing behaviour or on what you have told us in surveys.
  • Develop product assortments based on types of customers, their preferences and shopping behaviour.
  • Develop commercial forecasts.
  • If you have provided consent, personalise your experience on our website.

If you have provided consent, we will use Cookies and other tracking technologies to analyse how you use our website through modelling to help us understand user behaviour, to personalise your experience on our website and ensure we are developing our website in the most appropriate and optimal way. More information is available in our Cookie Policy.

We may also carry out analytics activities on information which has been fully anonymised.

Digital advertising and personalisation

We advertise across all digital platforms with both targeted and non-targeted advertising. For targeted advertising, we may use information obtained through the use of cookies or similar technologies in your web browser to display ads to you, which you may see on other websites or digital platforms. We will seek your consent to deploy these kinds of cookies and similar technologies through our website cookies consent mechanism. More information is available in our Cookie Policy.

In order to ensure that appropriate ads are displayed, we work with partners and agencies to analyse and prepare the information, and measure the effectiveness of our advertising. See below the section on "Who we share your personal information with". Where applicable, we or our advertising partners will combine this information with your transaction information and other information, such as your cookie consent instruction, and information from external or publicly available sources. By building a richer picture of your preferences in this way, we can make sure you see ads most relevant to you. We also use this information to ensure you do not receive unnecessary ads.

Our digital advertising includes advertising across social media platforms. The media owners we most commonly work with are Meta (which owns Facebook and Instagram) and Google (which owns YouTube). The individual privacy policies are linked for your information.

We will also use the information we have on existing customers for modelling purposes, to help identify potential new customers who may be interested in our products.

Who we share your personal information with

We share personal information within the Currys group of companies. Members of the Currys group that receive this information are not authorised to use or disclose the information except as provided in this Privacy Policy.

Where we share your information with any third parties, we will undertake due diligence prior to sharing any information with them and will have in place contracts that cover the security of any information shared.

Our service providers

We work with partners, suppliers, insurers and agencies so they can process your personal information on our behalf and only where they meet our standards on the processing of data and security. We only share information that helps them provide their services to us or to help them provide their services to you. For example, some of our service providers place advertising for us online, about our products and services and those of our retail partners, suppliers and third parties. As a result, where you have indicated you are happy to receive online marketing from us in our cookie preference centre, you might see online advertising that we or our partners have placed on the websites you visit, or the interactive services you use.

Other third-party service providers include:

  • Three as the provider of iD Mobile's network coverage, this includes sharing the MSISDN a unique number that identifies a subscriber on a network.
  • Providers that we work with to delivery our marketing and campaigns, and facilitate our competitions.
  • Manufacturers of products sold to our customers for whom we carry out repairs.
  • Companies that enable us to collect your reviews and comments, both online and offline, such as Feefo.
  • Companies which run our contact centres because they need your personal information to identify and contact you.
  • Third party vendors who help us to manage and maintain the Group IT infrastructure.
  • Companies that provide insights and analytics services for us so we can stock the right products, send the right marketing campaigns and understand our business and customers better.
  • Specialist providers of digital advertising and personalising content to provide customers with adverts tailored to them.
  • Partners that support our services, such as where we need to arrange a specialist engineer visit.
  • Companies that work on our behalf processing and sorting information, monitoring how customers use our websites, issuing our emails for us and collecting product/customer feedback from you via surveys.

Where you have asked us to deliver your purchases either to the store ("Click & Collect") or any other place, we will also share your address and contact details with our delivery partners like DPD or Royal Mail, to ensure a successful delivery. These partners may contact you to provide periodic updates on your delivery.

Other organisations and individuals

We may also transfer your personal information to other organisations in certain scenarios. For example:

  • If required to by law, under any code of practice by which we are bound or we're asked to do so by a public or regulatory authority such as the Police or the Department for Work and Pensions.
  • To prevent and detect criminality impacting our business, we may voluntarily or on request share information with the Police or other crime prevention organisations, such as the National Business Crime Solution (NBCS). NBCS is a non-profit initiative that works with the Police and the business community to help tackle business crime in the UK by gathering and sharing information.
  • Information may also be shared with fraud prevention agencies to prevent fraudulent claims.
  • If we need to do so in order to exercise or protect our legal rights, users, systems and services.
  • In response to requests from individuals (or their representatives) seeking to protect their legal rights or the rights of others.
  • With emergency services (if you make an emergency call), including your approximate location

International transfers of your personal information

We are a UK-based business and so your personal information will be handled by us in the UK. From time-to-time we may transfer your personal information (for example, to our suppliers, service providers or other companies within Currys Group) out of the UK for the purposes described in this Privacy Policy. Unless otherwise allowed by data protection law, where we transfer information to a country not recognised as having equivalent protections for information as the UK, we will put in place appropriate safeguards to ensure your information is protected in the same way as if it was being used in the UK. This can include putting in place contractual protections (known as standard contractual clauses) and other organisational or technical measures designed to safeguard information.

How long we keep your personal information

We will keep your personal information for as long as you're a customer. If you haven't made a purchase or engaged with us for 3 years or more, then we will remove you from our marketing mailing lists. After you stop being a customer, in most cases, we will keep your information for up to 7 years after the last time you interacted with us.

We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes.

Your rights

The table below outlines the Data Protection Rights available to you:

Access to information held about you

  • You have the right to request what personal information we hold about you. This is sometimes called a 'Data Subject Access Request'. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you free of charge. Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us so that we can locate your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received your request. You can request a copy of your information via this form, or using the contact details below.

Rectify information held about you

  • If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.

Data Portability

  • In certain circumstances you have the right to request a copy of your personal information from us or to have that information passed to an organisation of your choice in a format that can be easily re-used.

To stop or limit our processing of your information

You have the right to object to us processing your personal information if we are not entitled to use it anymore, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

Where we rely on our legitimate interests, as set out under 'How we use your information', you may object to us using it for these purposes. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your information for those purposes. Otherwise, we will provide you with our justification as to why we need to continue using your information.

You can ask us to restrict the use of your personal information if:

  • It isn't accurate.
  • It has been used unlawfully but you don't want us to delete it.
  • It is not relevant anymore, but you want us to keep it for use in legal claims.
  • You have already asked us to stop using your information but you are waiting for us to tell you if we are allowed to keep on using it.

Please note that we may be required by law to retain certain information. Before we are able to provide you with any information or correct any inaccuracies, we may ask you provide other details to help us respond to your request.

Erasure

You have the right to request erasure of your personally identifiable information (also known as the right to be forgotten). In some circumstances we may not be able to fully delete your information, for example where we have an overriding legal obligation to retain it, and where we can delete it, we will need to keep an appropriate record of the request.

If you would like to exercise these rights, please contact us.

How can you stop the use of your personal data for direct marketing

We won't send you marketing messages if you tell us not to. You can tell us in a number of ways:

  • You can click onto the "unsubscribe" link in any communication that we send to you by email, or send a free SMS short codes to opt out of SMS marketing, both of which will automatically unsubscribe you from those channels of communication. Please also note that you will continue to receive Service communications we need to send in relation to the product and services we have sold to you, such as notifications that your bill is ready to view.
  • Log into the iD App and select 'My Account' from the top left menu. Select 'Keep me in the loop' and then 'Edit preferences'.
  • Alternatively, you can unsubscribe by contacting us directly. Please note, it may take up to 28 days to process your request.
  • To stop online marketing through cookies please see our Cookie Policy.
  • If you are seeing marketing from us through your social media channels you can stop these directly with the social media site.

You can find further information within our Direct Marketing Customer Charter.

Security Measures

We take our responsibility to protect your information very seriously. All companies within the Currys Group use physical, technical and organisational security measures to protect the personal information supplied by you against loss, destruction, and any unauthorised access by third parties. We do this in several ways which include, but is not limited to:

  • Following the Payment Card Industry Data Security Standard (PCI DSS) when handling debit and credit card information.
  • Adhering to General Data Protection Regulation (GDPR) guidelines when collecting, processing and storing information.
  • Using encryption protocols and software to protect your personal information during transmission.
  • Carrying out regular back-ups of our critical information.
  • Regular testing and evaluation of our security measures.

Links to other websites and social plugins

Our websites (which includes this Privacy Policy) contain links to other websites run by other organisations which we do not control. This Policy does not apply to those other websites and apps, so we encourage you to read their privacy statements.

We use so-called social plugins (buttons) of social networks such as Facebook, Google+, You Tube, Instragram and Twitter. After activation of a button, the social network can retrieve information, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to websites operated by our other group companies unless you activate the respective button there as well.

If you are a member of a social network and do not want that network to combine data retrieved from your visit to our websites with information they hold on you, you must log out from the social network concerned before activating the buttons.

Contact us

If you would like to access any of your rights as listed above please completed the Web Form. If you have any questions with regards to this Policy, please use see the contact us options available on our website.

Alternatively, you can contact our Data Protection Office at:

  • Email: [email protected]
  • Post: Data Protection Office, London Campus at Waterloo, 8th Floor, 10 York Road, London, SE1 7ND

You can also contact the Information Commissioner's Office (ICO) if you have any concerns or complaints with how Currys has handled your personal information: https://ico.org.uk/global/contact-us/

This Privacy Policy was last updated August 2023 and replaces all previous versions. This Policy is regularly reviewed and if updates and changes are made we may notify you either by email or with an announcement on social channels.

Direct Marketing Customer Charter

When you purchase a product or service online or in store, or create an account with us, we collect personal information about you to let you know about our latest products, services or offers. We may do this by post, email, text message, online, or by using social media.

We will only use your personal information to send you marketing messages if we have a legal right to do so. That could be either with your explicit consent or where there is "legitimate interest", like when we have a business or commercial reason to use your information. We will always provide you with the opportunity to opt out of marketing when we first collect your contact details and in every subsequent message.

We may ask you to confirm or update your marketing choices, if you purchase any new products or services with us in future. We'll also ask you to do this if there are changes in the law, regulation, or the structure of our business.

The personal information we have about you is made up of what you tell us, and the information we collect when you use our services, or from third parties we work with, like Experian. For more information on the third parties we work with and how we use your personal information, please see our Privacy Policy.

We also gather statistics about email opening and clicks, using industry standard technologies to help us monitor and improve our e-mail communications.

We won't send unsolicited one-to-one (direct) marketing email and/or SMS communications unless they comply with the rules of General Data Protection Regulations (GDPR), Data Protection Act 2018 (DPA18) and Privacy Electronic Communication Regulations (PECR) and related guidance.

Specifically, our promise to you is that:

  1. We will always ask you to actively opt-in to receiving electronic direct marketing messages. That is, unless we're contacting you about receiving marketing for our own similar products during the course of a sale or when you are setting up an iD Mobile account, and we offered you the opportunity to opt-out when you gave us your details.
  2. Our store and contact centre colleagues will always inform you about any further use of your contact details for direct marketing when you make a purchase.
  3. We will offer you a choice of how you would like to receive marketing from us, including email or text.
  4. We will make sure that the products or services we are marketing are the same or similar to the ones you originally consented to receive marketing for.
  5. We will ask for your consent to pass details to third parties for their own marketing purposes. We will name those individual companies when we request your consent.
  6. We will record when and how we obtained your marketing consent, and exactly what it covers.
  7. We will make sure the language we use when you consent is clear and easy to understand, and that it's clearly distinguishable from any other matters, including other Terms & Conditions.
  8. We won't use confusing language in our marketing statements, including the use of double negatives, technical or legal jargon and confusing terminology or inconsistent language.
  9. For telephone and postal marketing communications, we'll screen your name and contact details against the Telephone & Mail Preference Service.
  10. We will always offer you the option to opt out of direct marketing at the point when we capture your contact details and in every subsequent communication by clicking the unsubscribe link.
  11. We will make sure we promptly (and always within 28 days) opt you out of our marketing activities on your request. We will make sure there is always a simple, easy-to-access and free of charge way for you to withdraw your consent.
  12. We will operate and maintain an in-house suppression file listing the names and contact details of customers who have told Us they don't want to receive marketing communications through all or particular means of communication.
  13. We will rely on the legitimate interests of the business (as an alternative to explicit consent) when we undertake postal marketing, when we conduct live outbound phone sales or when we are contacting our business customers. We will include information in our telephone scripts and in all postal marketing on how to opt out of receiving such marketing.
  14. We will screen information to remove files of deceased people so that they are not used for marketing.
  15. We will not send you any direct marketing if you haven't been in touch with us or purchased from us in the past three years.
  16. We have procedures for dealing with inaccuracies and complaints.
  17. We will cooperate fully with any investigation by the Information Commissioners Office (ICO) in relation to our direct marketing activities.
  18. We may remove you from direct marketing if we believe that doing so could cause you financial harm or distress.

Bought in lists

We will only use bought-in lists for texts, emails or recorded calls where we have proof of opt-in consent which specifically names us.

  1. We will only use the information on the lists for marketing purposes.
  2. We will delete any irrelevant or excessive personal information.
  3. We will screen the names on bought-in lists against our own list of customers who say they do not want our calls, texts or emails.
  4. We will carry out small sampling exercises to assess the reliability of the information on the lists.
  5. When marketing by post or email, we will include our company name, address and telephone number in the content.
  6. We will always tell customers where we obtained their details.
  7. We will provide you with a link to our Privacy Policy.
  8. We will undertake adequate due diligence when we first select information suppliers and in our ongoing work with them in order to make sure it has received and used personal information fairly.
  9. We will make sure that adequate contractual terms are in place requiring information suppliers to make sure personal information was obtained and provided fairly and in accordance with the requirements of GDPR.
  10. We will take all necessary steps to satisfy ourselves that the information has been properly sourced, permissioned and cleaned. We will make sure that sufficient due diligence is undertaken and contractual arrangements are in place with suppliers of personal information.

Website Cookies

The purpose of our Cookies Policy is to help explain what they are, why you are collecting them, and what information cookies store.

Please refer to our Cookies Policy.

Security Measures

All companies within the Currys Group use technical and organisational security measures to protect the personal information supplied by you against loss, destruction, and any unauthorised access by third parties.

Links to other websites

Our websites (which includes this Privacy Policy) contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites and Apps, so we encourage you to read their privacy statements.

Social Plugins

We use so-called social plugins (buttons) of social networks such as Facebook, Google+, You Tube, Instragram and Twitter.

After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to websites operated by our other group companies unless you activate the respective button there as well.

If you're a member of a social network and don't want that network to combine data retrieved from your visit to our websites with data they hold on you, you must log out from the social network concerned before activating the buttons.

Contact us

To opt-out of receiving marketing messages from iD Mobile, edit your preferences in the iD App, or log into My Account. For more information, view this link.

If you have a question or a complaint about this policy, the way your personal information is handled, please contact us by one of the following means:

By Web Form: Complete this Web Form (Please do not submit any opt-out request via this form, any opt-out request submitted via this form will not be actioned. View this link for information on how to opt-out of receiving marketing messages).

By post:
iDMobile SAR
PO Box 689
SALFORD
M5 OPD

Complaining to the Data Protection Regulator

You have the right to complain to the Information Commissioners Office (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO's website for further details at: https://ico.org.uk/. Alternatively our Data Protection Officer can be contacted via [email protected]

Changes to this Policy

We may review this policy from time to time and any changes will be notified to you by posting an updated version on our website and/or by contacting you by email.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access this website with the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We don't use cookies to collect or record information on your name, address or other contact details. Currys plc can use cookies to monitor your browsing and purchasing behaviour. We don't use cookies to collect or record information on your name, address or other contact details.

How are cookies managed?

The cookies stored on your computer or other devices when you access our websites are designed by:

  • iD Mobile Limited(*), Currys plc, or on behalf of and subsidiaries of Currys plc, and are necessary to let you make purchases on our website;
  • Third parties who participate with us in marketing programmes; and
  • Third parties who broadcast web banner advertisements on behalf of Currys plc.

What are cookies used for?

The main purposes for which cookies are used are:

  • Remember information about you, so you do not have to give it to us again
  • Keep you signed in, even on different devices
  • Help us understand how people are using our services, so we can make them better
  • Help us personalise our websites and Apps for you by remembering your preferences and settings
  • To find out if our emails have been read and if you find them useful

What kind of cookies do we use?

Strictly necessary cookies: These are cookies that are required for the operation of a website. They include, for example, cookies that enable users to log into secure areas of a website, use a shopping cart or make use of e-billing services. Generally, these are session cookies that expire on closing the browser but not always.

Performance cookies: These types of cookies allow online providers to recognise and count the number of visitors and to see how visitors move around their website when they are using it. This assists online providers in improving the way their website works, for example, by ensuring that users are finding what they are looking for easily. Generally, these will be first party cookies, and a mix of session and persistent cookies. Sometimes the services are provided by third parties and specialised software - which can use either first or third-party cookies.

Functionality cookies: These are used to recognise users when they return to a website. They enable the personalisation of content, the recognition of users and remember user preferences (for example, their choice of language or region). They are generally a mix of first and third party, session and persistent cookies.

Targeting cookies: These cookies record a user's visit to a website, the individual pages visited and the links followed. If the cookie is set by a third party (for example, an adtech provider) which also monitors traffic on other websites, this type of cookie may also be used to track a user's movements across different websites and to create profiles of their general online behaviour. Information collected by tracking cookies is commonly used to serve users with targeted online advertising. These will almost always be third party cookies and mostly persistent.

How do I manage my cookie preferences?

You can manage your cookie preferences by accessing the Cookie Preference Centre using the button below.

Manage Cookies

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:

For Microsoft Edge:

  1. Click on the More actions button in the top right corner and select Settings.
  2. Click View Advanced Settings.
  3. Press the dropdown arrow under the Cookies field.
  4. Select Block All Cookies

For Google Chrome:

  1. Click on the More actions button in the top right corner and select Settings.
  2. At the bottom click "Advanced"
  3. Click on "Site Settings" under "Privacy & security"
  4. Click on "Cookies and site data"
  5. Click on "Allow sites to save and read cookie data" to block all cookies

For Safari:

  1. Choose Preferences > Privacy
  2. Prevent trackers from using cookies and website data to track you: Select “Prevent cross-site tracking”
  3. Always block cookies: Select “Block all cookies”
  4. Remove stored cookies and data: Click Manage Website Data, select one or more websites, then click Remove or Remove All.

For Mozilla firefox:

  1. Click the Menu and click Library
  2. Click History and then click Clear Recent History
  3. Set Time range to clear: to Everything
  4. Select Cookies and make sure that other items you want to keep are not selected
  5. Click "Clear Now" to clear all cookies

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our site. If you disable all cookies, you won't be able to complete a purchase on our site.

For further information and advice on consumer information around the use of cookies, please visit allaboutcookies.org.

(*) iD Mobile is a trading name of Currys Group Limited

Registered address: 1 Portal Way, London W3, 6RS

Registered company number: 00504877