At iD we’re committed to protecting and respecting your privacy.
This summary, together with our full terms and conditions (which can be found at www.idmobile.co.uk/legal/terms-and-conditions) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
For the purpose of the Data Protection Act 1998 (the "Act"), the data controller is The Carphone Warehouse Limited, 1 Portal Way, London, W3 6RS. The Carphone Warehouse Limited is a group company of Dixons Carphone PLC (company number 0214673 - same address applies).
We may collect and process the following data about you:
Please see our full terms and conditions at www.idmobile.co.uk/legal/terms-and-conditions for further details.
For the same reason, we may obtain information about your general internet usage by using a cookie which is stored on your browser or the hard drive of your computer or device.
Cookies are text files which contain information that is transferred to your computer's hard drive or browser. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate, whereas others are aimed at enhancing and personalising your user experience.
The information gathered by cookies on our site(s) may be used in the following ways:
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website, remembering how far you are through your pay as you go order, making sure that the idmobile.co.uk website looks consistent or remembering what's in your basket when you're looking to buy that cool new phone. Without these cookies, many of the basic functionalities of our website - the stuff you expect the site to enable you to do like filling in your shopping basket, we simply can't provide.
Tip - these cookies make the basic functions of the website work.
These cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and the pages that they don't. This understanding enables us to continually improve the experience we deliver to you (and other visitors like you) so that the site is easy to use and includes content that you find helpful (for instance, performance cookies indicated that users find reviews really helpful and so that gave us confidence that we should provide more reviews on each phone and tablet product page). These cookies don't collect information that identifies a visitor - so we can't identify you individually. All the information these cookies collect is aggregated and therefore anonymous. This information is only used to improve how the website works.
Tip - these cookies collect anonymous information on the pages visited.
These cookies allow the website to remember the choices you make as you browse the site (for instance, your login details to enable you to access the 'iD Account' area). They provide more enhanced and personal features. The information they collect is anonymised and the usage only relates to www.idmobile.co.uk - they cannot track your browsing activity on other websites once you've departed the site.
Tip - these cookies remember choices you have made to improve your website experience on www.idmobile.co.uk.
These cookies are used to deliver adverts more relevant to you and your interests (assumed by analysing your onsite browsing behaviour). They can also provide caps on the number of times you might see an advert - to hopefully stop them becoming annoying and repetitive. These cookies remember that you have visited www.idmobile.co.uk, track what products you may have looked at, and this information may be shared with our advertising partners. If you see an advert from iD once you have left our site and are browsing other sites on the internet, that magically seems to understand what previously interested you (you looked at a specific smartphone on our website and then see deals for that handset) then this is enabled by targeting cookies.
Tip - these cookies collect information about your browsing habits in order to make advertising more relevant for you.
|Cookie Name||Description/Purpose||Typical Content||Expiry|
||For associating user to a role||10132||Duration of logged in session|
||For identifying a user||123456a12343ad567dd3841714c7a31343645657773d3d||Duration of logged in session|
||Session id associated with user||123A04AB1DD2E523434BF618DADEAF82||Duration of logged in session|
||Unique identifier for a user||+bBBuYbsdrYfpiBqPi/dR77iRWzwbkxGZkfYMYYuWH8=||Duration of logged in session|
||Default liferay cookie||True||1 year|
||Default liferay cookie||en_US||1 year|
||Google analytics footer||GA1.1.12337702.123466310||2 years|
Please note that it is not a good idea to reject all cookies as this could prevent you from gaining full use of this site, meaning that you may not be able to find and/or buy what you want.
If you do not wish to receive tailored advertising, you can withdraw this consent at any time by changing your browser settings to reject cookies.
The data that we collect from you may be transferred to and/or stored at a destination outside the European Economic Area ("EEA") such as India or South Africa. It may also be processed by employees operating outside the EEA who work for us or for our suppliers. Such employees maybe engaged in, among other things, the processing of your payment details and the provision of support services. Here we will ensure that we have the necessary contracts and other mechanisms in place to make sure your data continues to be treated in accordance with the provisions of the Act. By submitting your personal data, you agree to this transfer, storing or processing.
All information you provide to us is stored on secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
We use information held about you in the following ways:
In addition, Dixons Carphone PLC may use your Personal Information for research and statistical analysis to develop and improve our products and services.
You will also have the opportunity to consent to us contacting you by post, e-mail, phone, SMS or MMS from time to time occasionally about products and services which the Dixons Carphone PLC group of companies and carefully selected third parties believe may be of interest to you. The Dixons Carphone PLC consists of The Carphone Warehouse Limited, together with iD Mobile Limited, DSG Retail Limited, including but not limited to its affiliates and other subsidiary and holding companies, and any subsidiaries of such holding companies whether direct or indirect from time to time., including Best Buy Co. Inc. and its affiliates and subsidiary companies.
If you are an existing customer, we may also contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
There may be circumstances in which we are required to share your data with government bodies or other members of the Dixons Carphone PLC group of Companies.
We may disclose your personal information to third parties:
The Data Protection Act 1998 (The Act) gives you the right to access personal information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be subject to a fee of £10.
If you would like to access your personal information you should write to us to request this at:The Data Protection Office
You should include:
We recommend you send your request by Recorded Delivery but this is not compulsory. Please note that we do not accept original documents of identity as we cannot warrant for the safe return of these items. We also do not take or accept online payments for the required £10.00 (cheque payments only).
Once we receive your request, along with everything mentioned above, we'll get back to you within 40 days.
Please note that we cannot process requests for information over the phone - you must follow the process above.
If you believe we have incorrect information about you, our customer services team will be happy to help. Please use the contact us page to get in touch and let us know what you would like us to change. This also applies if you would like to opt out of receiving marketing messages.