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¹Average saving is based on pricing of a new contract between 10th March 2019 and 8th June 2019. iD Mobile were cheaper for 95.7% of customers we were able to directly compare the total cost of ownership of the deal on idmobile.co.uk vs. the network's direct price (Vodafone, O2, EE and Three), on identical tariffs. Match criteria uses the same handset, minutes, texts and data combination. Comparing sample of 3,347 price comparisons. Total cost of ownership is calculated by: monthly cost x 24 + upfront cost - any cashback.” Click here to see the data behind our calculation.