Wake up!

Switch to iD and save an average of £260 a year vs. going to a major network.

Heidi the bear - Wake up!

Say hello to Heidi, our rock loving bear who's here to 'wake up' a nation of 'mobile hibernators' sleep walking through expensive phone deals!

Despite the cost-of-living crisis concerning 90% of UK adults, many are still missing out on big savings by not switching mobile networks when their phone contract ends.

But Heidi's here to wake people from their slumber and let them know they could save an average of £260 a year by switching to iD Mobile!

Heidi | Our rock loving bear

Take a look at our latest ad.

Our research shows most consumers don't know when their mobile phone contract ends. For those that do, most think they'll get a better deal by staying with their current provider - they need to WAKE UP and we know just the bear to help them!

It's not just about great savings…

iD customers also enjoy the following features as standard on all plans:

99% coverage.1

Data Rollover.

UK’s fastest 5G.2

Roaming in 50 destinations.3

How we work it out | Yellow Calculator

Switching has easier!

Switching to iD is as simple as sending a text! Just text PAC to 65075 to get your switching code and we'll take care of the rest.

Find out more
Hand holding mobile phone

Terms and Conditions

  1. Our 4G network covers 99.8% of the UK outdoor population.
  2. Based on analysis by Ookla® of Speedtest Intelligence® data for Q3-Q4 2023. Ookla trademarks used under license and reprinted with permission. Visit speedtest.net/awards/fastest-5g to find out more.
  3. 30GB limit if your UK allowance is 30GB or more. Roaming subject to fair usage & open data policies. Roaming comparison versus all UK network offerings for new subscribers across all plans - April 2022.