This Mental Health Awareness Week (11–17 May), iD Mobile is proud to partner with Mental Health UK to launch our new campaign: “Make It A Call.”
This campaign marks the beginning of a long-term commitment from iD Mobile to support mental wellbeing through better, more meaningful connection. At a time when staying in touch has never been easier, many of us are feeling less connected. Messages, voice notes and social media may be convenient, but they don’t always provide the depth we need to feel truly heard and supported.
Our research shows
Our research shows that while people want to connect more, there’s a growing hesitation around phone calls. With 51% of people admitting to feeling some level of anxiety around making or taking calls. Over time, avoiding real conversations can contribute to feelings of isolation, lower mood, and less meaningful relationships. But the benefits of connecting via phone are clear, with 75% of Brits agree that a phone call with a loved one can boost their mood, and four in five (79%) agreed that a phone call can make a real difference to someone’s mental wellbeing.
That’s why our ‘Make It a Call’ campaign encourages one simple but impactful shift: swapping texts for real conversations. Something as small as a phone call can reduce stress, boost mood, and strengthen relationships for both people involved. It’s a simple action, but one that can have a lasting impact.
Get involved?
Taking part couldn’t be easier. This Mental Health Awareness Week and beyond we’re encouraging everyone to ditch the text and make it a call.
Call a friend you haven’t spoken to in a while. Check in with a family member. Reach out to someone who might be having a tough time. It doesn’t have to be a long or a perfect conversation, even a few minutes can make a real difference.
You can also share your commitment to 'Make It A Call' on social. Simply snap a photo of yourself holding up the 'Make It A Call' hand sign, tag someone you want to call more and add the #MakeItACall and @idmobileuk then post it to your Instagram story.
How to pick up the phone if you're worried about someone
If picking up the phone feels a bit daunting, you’re not alone. Lots of people experience some level of uncertainty or anxiety around calling but reaching out, even if it feels imperfect, is always better than staying silent. Mental Health UK shares these practical tips to help you start the conversation:
- Choose the right moment: If you can, check in first to make sure it’s a good time to talk. A simple message like “Are you free for a quick call?” can help create the right space for a more relaxed, meaningful conversation.
- Start simple and be yourself: You don’t need the perfect opening line. A genuine “Hey, I just wanted to see how you’re doing” is more than enough to get things started.
- Listen more than you speak: Give the other person time to share at their own pace. Try open questions like “What’s been on your mind lately?” and allow pauses they’re a natural part of conversation.
- Acknowledge, don’t fix: You don’t need to solve everything. Often, the most helpful thing you can do is show you’re listening. Phrases like “That sounds really tough” or “I’m really glad you told me” can be incredibly reassuring.
- Lead with empathy: Focus on their experience rather than comparing it to your own. Even if you’ve been through something similar, keeping the spotlight on them helps them feel heard and supported.
- Know your role: You’re not expected to have all the answers just being there matters. If you’re concerned, you can gently suggest they speak to their GP. For urgent support, NHS 111 is available.
So go on, Make it a call.
Find out more about the campaign, and how to support Mental Health UK - https://idmobile.co.uk/makeitacall