With ChatGPT integrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.
Apple Intelligence
Built into your iPhone to help you write, express yourself and get things done effortlessly.◊
Experience iPhone 16 from £26.99 a month*, at iD Mobile.
*Price increases to £28.49 in April 2026 & £29.99 in 2027.
Boost your productivity.
Writing Tools. Proofread,
rewrite and summarise text.
Priority notifications. Know
what to pay attention to first.
Priority messages in Mail
are elevated to the top.
Tap to reveal a summary of
a long email in the Mail app.
Express yourself visually.
Create custom emoji — called Genmoji
— straight from your keyboard.
Remove distractions in
your photos with Clean Up.
Image Wand transforms your rough
sketch in Notes into a related image.
Produce original images
with Image Playground.
The start of a
new era for Siri.
Siri◊ has an all-new design
and is more deeply integrated.
Type to Siri when you don’t
want to speak out loud.
Get step-by-step
instructions on how to do
things across your device.
Communicating with
Siri is even more natural.
Great powers come
with great privacy.
Apple Intelligence is designed to protect your privacy at every step. No one can access your data — not even Apple.
Tap into ChatGPT.
◊ Legal Disclaimers
Apple Intelligence: Available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as part of an iOS 18, iPadOS 18 and macOS Sequoia software update, with more pfont-size-10 latforms and languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
Clean Up: Available in beta on all iPhone 16 models, iPhone 15 Pro and iPfont-size-10 hone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update.
Siri: Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required.