Save an average of £11 per month on your phone plan at iD Mobile vs. going to a major network

Methodology

  • We compared iD Mobile (http://idmobile.co.uk) pricing versus MNO (EE, O2, Vodafone and Three) website pricing.
  • Pricing was compared across a 3-month (09/07/21 – 01/10/21) period, taking the Friday morning price as indicative for the full week.
  • We compared all handsets ranged by iD Mobile on like for like 24m contracts.
  • We compared total cost of ownership (monthly cost x24 + any upfront – any cashback).
  • ‘Like-for like’ match criteria consisted of handset, minutes, texts, and data allowances.
  • The average save was calculated by adding up the TCO delta (positive and negative) and taking the mean average.

Price Comparison Summary

Network TCO Saving No. of matches Average Save (TCO) Average Save per month
EE £354,307 1,111 £318.91 £13.29
O2 £457,537 1,721 £265.86 £11.08
Three £104,746 569 £184.09 £7.67
Vodafone £246,506 728 £338.61 £14.11
Total £1,163,095 4129 £281.69 £11.74

Promotion Terms & Conditions

Average saving is based on pricing of a new contract between 9th July and 1st October 2021. iD Mobile were cheaper for 98.5% of times we were able to directly compare the total cost of ownership of the deal on http://idmobile.co.uk vs. the network's direct price (Vodafone, O2, EE and Three). Match criteria uses the same handset, minutes, texts and data combination. Comparing sample of 4129 price comparisons. Total cost of ownership is calculated by: monthly cost x 24 + upfront cost -  cashback.

Subject to credit check, eligibility and 24 month minimum term.  Monthly cost may increase in line with Retail Price Index (RPI).  Standard Network Terms and Conditions apply. See website for details: https://www.idmobile.co.uk/legal/terms-and-conditions.

Pricing Comparison by Week

Date Network Total Save Number of matches Avg Save (TCO) Avg Save (per month)
09-Jul EE £28,741.16 94 £305.76 £12.74
09-Jul O2 £42,347.58 146 £290.05 £12.09
09-Jul Three £8,026.85 48 £167.23 £6.97
09-Jul Vodafone £13,983.13 39 £358.54 £14.94
16-Jul EE £29,556.69 92 £321.27 £13.39
16-Jul O2 £39,333.63 144 £273.15 £11.38
16-Jul Three £8,181.58 47 £174.08 £7.25
16-Jul Vodafone £13,620.29 40 £340.51 £14.19
23-Jul EE £28,137.48 87 £323.42 £13.48
23-Jul O2 £35,045.53 135 £259.60 £10.82
23-Jul Three £6,900.09 41 £168.29 £7.01
23-Jul Vodafone £13,935.18 44 £316.71 £13.20
30-Jul EE £30,613.89 97 £315.61 £13.15
30-Jul O2 £34,787.16 134 £259.61 £10.82
30-Jul Three £6,395.88 40 £159.90 £6.66
30-Jul Vodafone £20,039.32 62 £323.21 £13.47
06-Aug EE £29,152.66 92 £316.88 £13.20
06-Aug O2 £34,911.10 134 £260.53 £10.86
06-Aug Three £6,161.60 39 £157.99 £6.58
06-Aug Vodafone £19,651.22 62 £316.96 £13.21
13-Aug EE £31,314.34 99 £316.31 £13.18
13-Aug O2 £32,508.03 127 £255.97 £10.67
13-Aug Three £5,963.60 39 £152.91 £6.37
13-Aug Vodafone £19,905.13 62 £321.05 £13.38
20-Aug EE £29,204.36 91 £320.93 £13.37
20-Aug O2 £31,522.23 118 £267.14 £11.13
20-Aug Three £6,709.82 40 £167.75 £6.99
20-Aug Vodafone £19,652.31 58 £338.83 £14.12
27-Aug EE £6,823.47 22 £310.16 £12.92
27-Aug O2 £31,615.57 116 £272.55 £11.36
27-Aug Three £5,273.64 31 £170.12 £7.09
27-Aug Vodafone £15,570.42 45 £346.01 £14.42
03-Sep EE £20,817.69 72 £289.13 £12.05
03-Sep O2 £28,255.56 113 £250.05 £10.42
03-Sep Three £6,118.11 37 £165.35 £6.89
03-Sep Vodafone £15,138.50 45 £336.41 £14.02
03-Sep Vodafone £15,138.50 45 £336.41 £14.02
10-Sep EE £20,988.18 74 £283.62 £11.82
10-Sep O2 £30,717.88 124 £247.72 £10.32
10-Sep Three £6,859.08 41 £167.29 £6.97
10-Sep Vodafone £15,797.22 49 £322.39 £13.43
17-Sep EE £19,438.96 69 £281.72 £11.74
17-Sep O2 £29,953.38 122 £245.52 £10.23
17-Sep Three £6,896.08 41 £168.20 £7.01
17-Sep Vodafone £15,907.14 49 £324.64 £13.53
24-Sep EE £38,552.06 111 £347.32 £14.47
24-Sep O2 £45,099.74 160 £281.87 £11.74
24-Sep Three £15,799.84 65 £243.07 £10.13
24-Sep Vodafone £34,241.73 92 £372.19 £15.51
01-Oct EE £40,966.06 111 £369.06 £15.38
01-Oct O2 £41,439.26 148 £280.00 £11.67
01-Oct Three £15,459.60 60 £257.66 £10.74
01-Oct Vodafone £29,064.32 81 £358.82 £14.95
Total £1,163,095.33 4129 £281.69 £11.74